Choose the right tools for the job
Corporate communications must service a broad set of stakeholders, both internally and externally. Previous versions of Cameco’s website won awards for corporate disclosure and Investor Relations. But the strength of digital tools are in their abilities to tell stories, offer two-way communication and aggregate various forms of content and data to meet users where they are.
The fifth iteration of Cameco’s corporate website needed to be mobile optimized, integrate social tools, break down complex aspects of the uranium industry into bite sized facts and figures through data visualization and infographics, and highlight the strong work of Cameco’s people and the communities they operate in.
...success has been achieved for over 20 years because of Cameco's commitment to leveraging digital tools...
Strategy for continued adaptation
The strategy needed to evolve so that in-house administrators could control every piece of content, automate certain areas to avoid duplication of effort and weave a narrative of Cameco’s superior sustainability and community engagement efforts throughout its multiple digital assets. And it has, as a digital style guide offered a foundation for Cameco’s corporate website and four community websites. The integration of Cameco’s social channels highlight news and events in each of its operating communities. And our structured approach to support and optimization protects each of its assets from security risks, software updates and new devices shaping online behaviours.
Cameco has been achieving success online for over 20 years. It started with the decision to leverage digital platforms to tell its story back in 1997. And success continues today with the company’s commitment to a dependable support and optimization framework. Cameco’s digital adaptation will advance and evolve alongside both the uranium industry and the global digital transformation shaping our lives.