Design Thinking: Fundamentals is your first introduction to the world of design thinking. It’s a jam-packed 4-hour walkthrough of the entire methodology that teaches effective tools for complex problem-solving and delivering beautiful experiences for your users.
What you'll learn
- An overview of the entire design thinking process
- How to conduct user-centred research
- New approaches to problem definition and innovation
- The prototyping mindset
- How to improve your customer experience process
- Where and when to apply design thinking
Course Outline
Course Outline
Introductions & design thinking background
zu's Design Thinking Process
- Empathize: User engagement & research methods
- Personas
- Customer Journey Mapping
- Define: Problem identification
- ‘How Might We’ statements
- Ideate: Brainstorming and idea generation frameworks
- Crazy 8s sketching
- Prototype: Rapid exploration techniques
- ‘Toilet Marketing’ exercise
- Test: Getting feedback
- User testing
Q & A session
Upon completion, participants receive course material summaries and an official certificate of completion that you can show off to your network.
Participants also have an opportunity to book a 1-1 session with the instructor to answer any burning questions and discuss personal design thinking applications.