In this exclusive webcast, zu social media consultant Trevor Turnbull will explain how the strategic use of social media tools in professional sports can boost your brand, expand your marketing reach, engage your fan base and create new sources of online revenue.

Mike Petrie, Director of Community and Media Relations for the CFL's Calgary Stampeders, will reveal how the team bolstered sponsorship opportunities and garnered international brand recognition by implementing a social media strategy into its marketing mix.

Special guest speaker Kathleen Hessert, President of Sports Media Challenge, will join the panel to demonstrate why social media is critical for sports teams to embrace; how they can implement social media tools to build relationships and monitor conversations; and share her success stories as an international social media consultant whose clients have included Shaquille O'Neal, Danica Patrick, The PGA of America, and others.

This webcast will:

• Reveal social media trends and statistics in the sports industry
• Review the Calgary Stampeders implementation of the StampsConnect social media aggregator
• Explain how you can implement social media tools like facebook, twitter, YouTube and flickr to control the conversation online
• Provide insights about social media from the sports team and executive perspective
• Explain how social media can help you engage with fans and open new sources of online revenue
• Provide real world success stories that show why every sports property & brand should be implementing a social media strategy

This webcast will provide you with social media tools you can apply immediately to enhance your communications strategy.