The Elk Ridge Treatment
filed inNews
We’ve got the ultimate online getaway for you and the family. Last week the Elk Ridge Resort website went live marking the completion of another website reengineering by our zuCrew. Elk Ridge Resort and zu started the process of building their new website earlier this year. The resort’s main goal was to be known for more than just their golf course as in fact, it is a year round destination.
Saskatoon Speaks. The new town hall.
filed inNews
When we heard that the City of Saskatoon was asking the same question to its citizens, we felt there was a good opportunity to take advantage of all the online communities. A major event was planned to bring citizens of all demographics together for a summit never seen before in Saskatoon.
The myth of creativity
filed inCreative
Most people define “creativity” as something along the lines of “originality” and “thinking differently”. But this common perception of creativity as divergent thinking, or generating a lot of unique ideas, is missing half the equation. If all that creativity required was a lot of new ideas, boardrooms might actually be considered a breeding ground for creativity, instead of where it goes to die.
Your text is too small
filed inTechnology
As technology changes, design changes to adapt. Consider screen resolutions over time. In the past decade, designs have moved from accommodating 640 x 480 (still over 10% of users in 2000) to 800 x 600, and now to at least 1024 x 768 pixels (with around 75% of users having higher resolutions).
SIAST Careers: A case study in web strategy
filed inBusiness
A better online experience was the prerogative for SIAST’s career redesign. This stemmed from an off-line mandate to increase job applications and awareness of career opportunities. As an educational institute, the focus of their web audience is, appropriately, students and prospective students. In order to properly target a career-seeking audience, we recommended a site separate from the main, student-focused site.
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