The future is ebooks but print owns the present
filed inTechnology
A trip to the bookstore is my nirvana—the cover art, the smell of the paper, the shrink wrap, the ability to sit and browse through whatever part of the book you want before buying.
Magazine features zu on the move
filed inNews
Sask Business magazine caught zu in moving mode in its most recent issue. Featuring everything from the eco-friendliness of the newly renovated building, to the business philosophy that has led to rapid growth, the article looks at where zu has come from and where it is heading next.
Social Media Press Releases – tool or trend?
filed inBusiness
Recently at zu, we dialed our marketing efforts into the 2.0 frequency of social media press releases [SMPR]. Our good friends at Marketwire provided us with an opportunity to test drive their latest Social Media 2.0 Press Release model.
Good IR shackled by IT
filed inInvestor Relations
It’s sadly amusing how the largest companies, with the largest shareholder bases, often have the poorest Investor Relations websites. Now we love and appreciate IT experts (or whatever you call the information technology folks at your company), and zu has many of them keeping our own technology running up in Saskatoon. But when one thinks of the nimbleness an IRO must exhibit in dealing with issues, or in taking advantage of the rapidly improving means of displaying website content, is IT really the partner you should be required to work through?
The plague of the PDF in online IR
filed inInvestor Relations
After exploring company websites of many IROs, I found most suffered from the same shortfalls. Instead of a clear path of navigation, competitive positioning material and accessible files in the proper HTML format, I found rows of filing cabinets. In these cabinets are PDFs, multimedia files with required players and excel files. This results in a full workout for the potential and current investor to find pertinent information. In fact, they will most likely break out into a heavy pant and full sweat trying to rummage through all the print materials.
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