PotashCorp wins CICA online excellence
filed inNews, News & Events
PotashCorp is on a roll with CICA corporate reporting excellence. The Saskatchewan leader brought home the Award of Excellence for Electronic Disclosure, along with three other awards from the Canadian Institute of Chartered Accountants annual Corporate Reporting Awards.
Mining for truth: an IR website case study
filed inInvestor Relations
Digging for meaningful information that merits prominence on a website is an exercise in mining the truth. Committed to developing and delivering their products responsibly, Cameco has always strived to demonstrate transparency and corporate social responsibility.
The PotashCorp reengineering
filed inNews
It’s every developer’s dream: a clean slate. Ditch the old code and the old way of doing things and start fresh. That was the case with the recent reengineering of PotashCorp’s website. As is the standard approach with this particular client, zu took on a development role in the project.
Storytelling: Your key to winning audiences
filed inInvestor Relations
Being genuine on the internet is harder than you think. Seth Godin, author of “All Marketers Are Liars”, recants the title of his popular book by stating that marketers are not liars but storytellers. In Investor Relations, successful marketers are storytelling IROs who tell authentic stories to audiences who want to believe, and do investors ever want to believe.
NIRI 2010: Chatting with the NIRI President
filed inEvents
The annual NIRI conference has come to an end. But before we left, Katherine Regnier caught up with NIRI’s Present & CEO, Jeff Morgan, to chat about this year’s event.
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