Why trust is important
filed inBusiness
Where does trust fit into a relationship? Trust gives you the green light to invest your time and money into companies, people, partners, clothing, books and homes. And you trust that, once this transaction is complete, you will be rewarded with your desired outcome.
Does your IR website give good foundation?
filed inInvestor Relations
Imagine a person considering an investment in your publicly traded company. For whatever reason s/he found their way to your website – he may be a little impatient after trying to evaluate another company in your sector, but he’s here. And, like on the other site, he’s probably interested in the exact nature of your business, financial performance, contribution of business units, competitive advantages, strategy, goals, and industry outlook. I’m thinking of these topics as “foundation” elements; these are essential starting points any potential investor must understand.
From the Department of One Government
filed inCreative
At zu we’ve been researching how governments around the world are using the Internet. I wish there were plenty of good examples to look at but the truth is that most government websites need an overhaul.
Culture shock for your office space
filed inCreative
Most children don’t expect to live the eventual adulthood lives they lead, me included. Our hopes and dreams of working either for ourselves or for the coolest company ever, like in the movie BIG, are usually crushed the minute we take off our cap and gown and are sat down at our first workstations.
How ‘cool’ is cool?
filed inCreative
You either love ’em or you hate ‘em. You either love or you hate the Dallas Cowboys, the New York Yankees, the Toronto Maple Leafs, and companies like Starbucks, Microsoft and LuluLemon; there is no middle ground.


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