Changing Our World Through Stories
I read a lot of books, including comic books. Over the past couple years, the stories I was reading trended towards a common, powerful theme. It’s a bit “meta,” but the theme behind a lot of the stories I was reading was the power of story and ideas—not only the power they can have on [...]
Mining for truth: an IR website case study
filed inInvestor Relations
Digging for meaningful information that merits prominence on a website is an exercise in mining the truth. Committed to developing and delivering their products responsibly, Cameco has always strived to demonstrate transparency and corporate social responsibility.
The myth of creativity
filed inCreative
Most people define “creativity” as something along the lines of “originality” and “thinking differently”. But this common perception of creativity as divergent thinking, or generating a lot of unique ideas, is missing half the equation. If all that creativity required was a lot of new ideas, boardrooms might actually be considered a breeding ground for creativity, instead of where it goes to die.
Your text is too small
filed inTechnology
As technology changes, design changes to adapt. Consider screen resolutions over time. In the past decade, designs have moved from accommodating 640 x 480 (still over 10% of users in 2000) to 800 x 600, and now to at least 1024 x 768 pixels (with around 75% of users having higher resolutions).
Storytelling: Your key to winning audiences
filed inInvestor Relations
Being genuine on the internet is harder than you think. Seth Godin, author of “All Marketers Are Liars”, recants the title of his popular book by stating that marketers are not liars but storytellers. In Investor Relations, successful marketers are storytelling IROs who tell authentic stories to audiences who want to believe, and do investors ever want to believe.
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