Changing Our World Through Stories

filed inBusiness, Ideas

posted
Mar 01, 2011

I read a lot of books, including comic books. Over the past couple years, the stories I was reading trended towards a common, powerful theme. It’s a bit “meta,” but the theme behind a lot of the stories I was reading was the power of story and ideas—not only the power they can have on [...]

Mining for truth: an IR website case study

filed inInvestor Relations

posted
Dec 06, 2010

Digging for meaningful information that merits prominence on a website is an exercise in mining the truth. Committed to developing and delivering their products responsibly, Cameco has always strived to demonstrate transparency and corporate social responsibility.

The myth of creativity

filed inCreative

posted
Sep 13, 2010

Most people define “creativity” as something along the lines of “originality” and “thinking differently”. But this common perception of creativity as divergent thinking, or generating a lot of unique ideas, is missing half the equation. If all that creativity required was a lot of new ideas, boardrooms might actually be considered a breeding ground for creativity, instead of where it goes to die.

Your text is too small

filed inTechnology

posted
Aug 19, 2010

As technology changes, design changes to adapt. Consider screen resolutions over time. In the past decade, designs have moved from accommodating 640 x 480 (still over 10% of users in 2000) to 800 x 600, and now to at least 1024 x 768 pixels (with around 75% of users having higher resolutions).

Storytelling: Your key to winning audiences

filed inInvestor Relations

posted
Aug 11, 2010

Being genuine on the internet is harder than you think. Seth Godin, author of “All Marketers Are Liars”, recants the title of his popular book by stating that marketers are not liars but storytellers. In Investor Relations, successful marketers are storytelling IROs who tell authentic stories to audiences who want to believe, and do investors ever want to believe.