Mining for truth: an IR website case study
filed inInvestor Relations
Digging for meaningful information that merits prominence on a website is an exercise in mining the truth. Committed to developing and delivering their products responsibly, Cameco has always strived to demonstrate transparency and corporate social responsibility.
Storytelling: Your key to winning audiences
filed inInvestor Relations
Being genuine on the internet is harder than you think. Seth Godin, author of “All Marketers Are Liars”, recants the title of his popular book by stating that marketers are not liars but storytellers. In Investor Relations, successful marketers are storytelling IROs who tell authentic stories to audiences who want to believe, and do investors ever want to believe.
Does your IR website give good foundation?
filed inInvestor Relations
Imagine a person considering an investment in your publicly traded company. For whatever reason s/he found their way to your website – he may be a little impatient after trying to evaluate another company in your sector, but he’s here. And, like on the other site, he’s probably interested in the exact nature of your business, financial performance, contribution of business units, competitive advantages, strategy, goals, and industry outlook. I’m thinking of these topics as “foundation” elements; these are essential starting points any potential investor must understand.
Can your corporate vision survive XBRL?
filed inInvestor Relations
When XBRL allows your company to be compared side-by-side with its peers in a generic GAAP-compliant view, such as those provided conveniently by I-Metrix, then what is the next step in the analysis? What’s missing?
Your IR website is a new food
filed inInvestor Relations
Been thinking a lot about Experience lately. This following the excellent MX conference organized by Adaptive Path, experts in the field and acquaintances of ours.
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