Quality is not Job One
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As Hugh MacLeod’s cartoon eloquently states, "being totally frickin’ amazing is Job One". What does it mean to be totally frickin’ amazing? For me, it’s a unique blend of expertise, consistency, and intangible magic, all driven by passion to do what one loves to do.
SIAST Careers: A case study in web strategy
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A better online experience was the prerogative for SIAST’s career redesign. This stemmed from an off-line mandate to increase job applications and awareness of career opportunities. As an educational institute, the focus of their web audience is, appropriately, students and prospective students. In order to properly target a career-seeking audience, we recommended a site separate from the main, student-focused site.
Student engagement exercises
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An interactive strategy to engage university and college students can seem like a looming final. There is just so much material to consider and limited time and resources to prepare. Yet, with students increasing the demand for a post-secondary education, an engaging online experience is crucial to reaching your targeted audience.
Growing a business, helping a community
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zu is a leading interactive agency that strives to maintain its working class roots. Last week, Saskatoon City Council and the Saskatoon Heritage Society awarded zu with the 2009-2010 Adaptive Re-use certificate for the development that was done in the new office location. CEO Ryan Lejbak received the award on behalf of zu and believes the investment into the building and surrounding community was worth it.
Step inside the CN website overhaul
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The project: providing online customer-centric service solutions for an $8B transportation company CN, a North American railway, brings its business closer to its customers by providing live, updated information on every operational facet of customers’ shipments. It is an evolutionary approach in websites for customers who want it all.
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