Stephanie Hughes
Strategic Marketing Executive
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filed inEvents, News & Events
Don’t understand the title? This is how it feels for 33% of Saskatchewan adults who are faced with literacy challenges daily. Addressing this low-literacy rate is the key driver behind the 2011 READ ‘n’ Feed Celebrity Auction, an annual event that raises funds for READ Saskatoon so that it continues to deliver free literacy programs [...]
PotashCorp, Cameco sites lead the IR ranks
filed inNews, News & Events
IR Global Rankings awards PotashCorp and Cameco as Best Ranked IR Websites in North America.
Feronia: Growing an online IR story
filed inNews, News & Events
In early 2010, Feronia was about to go public, offering an investment opportunity in large-scale commercial farming and plantation development in the Democratic Republic of the Congo. However, the company needed a strong online investor relations presence.
PotashCorp wins CICA online excellence
filed inNews, News & Events
PotashCorp is on a roll with CICA corporate reporting excellence. The Saskatchewan leader brought home the Award of Excellence for Electronic Disclosure, along with three other awards from the Canadian Institute of Chartered Accountants annual Corporate Reporting Awards.
Storytelling: Your key to winning audiences
filed inInvestor Relations
Being genuine on the internet is harder than you think. Seth Godin, author of “All Marketers Are Liars”, recants the title of his popular book by stating that marketers are not liars but storytellers. In Investor Relations, successful marketers are storytelling IROs who tell authentic stories to audiences who want to believe, and do investors ever want to believe.
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