Creative Experience

We’ve talked a lot about change lately. Some of those changes are long-term and hard to see. Others are literally staring us in the face—like the new additions to our creative team.

We dove into the deep end of the talent pool and came up with four new senior creatives, each dripping with experience (I swear, no more water puns).

Mark Abernethy, Creative Director
Mark has spent time with multiple top digital agencies and, more recently, has been slumming it as a freelancer in Toronto. His vast experience in design includes work with Nike, NASA, Aeroplan, Saab, BMW/Mini Canada and Chapters Indigo.

Mackenzie Olson & Rich Albornoz, Art Directors
A husband and wife design team that’s worked for agencies and clients based all over Western Canada. Their combined project experience includes work with Hyatt, Albertsons, Dell, Corus Entertainment and the Alberta Children’s Hospital.

Tyler Hellard, Senior Copywriter
In addition to copywriting, Tyler also has experience as a content, editorial and social media strategist. He has previously worked with Dell, Mercedes-Benz, iStockphoto, Moxie’s and the Las Vegas Convention & Visitors Authority.

These four join Zach Perkins (who was getting a bit lonely) as the core of zu’s creative efforts. We’re excited about the experience and ideas they bring, helping us move forward with an ambitious creative vision.