SIMA awards: zu takes home 4 on home turf
filed inNews
Our IR clients may earn accolades world-wide, but it’s still nice to win awards on home turf. zu and its affiliates took home top honours in all four nominated categories at the SIMA awards this evening.
TimmyMe leads the way
filed inNews
TimmyMe continues to lead consumers to the nearest Double Double. A redesigned and reengineered TimmyMe iPhone application hit the iTunes store July 7, followed by a brand new BlackBerry application on September 16.
The myth of creativity
filed inCreative
Most people define “creativity” as something along the lines of “originality” and “thinking differently”. But this common perception of creativity as divergent thinking, or generating a lot of unique ideas, is missing half the equation. If all that creativity required was a lot of new ideas, boardrooms might actually be considered a breeding ground for creativity, instead of where it goes to die.
Your text is too small
filed inTechnology
As technology changes, design changes to adapt. Consider screen resolutions over time. In the past decade, designs have moved from accommodating 640 x 480 (still over 10% of users in 2000) to 800 x 600, and now to at least 1024 x 768 pixels (with around 75% of users having higher resolutions).
The PotashCorp reengineering
filed inNews
It’s every developer’s dream: a clean slate. Ditch the old code and the old way of doing things and start fresh. That was the case with the recent reengineering of PotashCorp’s website. As is the standard approach with this particular client, zu took on a development role in the project.


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