Why trust is important

Where does trust fit into a relationship? Trust gives you the green light to invest your time and money into companies, people, partners, clothing, books and homes. And you trust that, once this transaction is complete, you will be rewarded with your desired outcome.

Based on the screenshots below, which organization are you more likely to trust?

The truth is that you would receive the same educational experience from either website above because they are the same institution. The first screenshot is their old site, and the one below is their new site. At a first glance, which one would you have trusted to be a credible educational experience? This quick exercise was to show that a strong web presence is not about manipulation, it’s about accurately reflecting your true self and your business online.