Comments on: Selecting a web agency http://www.zu.com/live/2010/02/ideas/business/selecting-a-web-agency/ blog, ideas, interactive, life Sat, 22 Jan 2011 00:50:42 +0000 hourly 1 By: Harley Rivet http://www.zu.com/live/2010/02/ideas/business/selecting-a-web-agency/comment-page-1/#comment-21661 Harley Rivet Wed, 03 Feb 2010 20:50:27 +0000 http://www.zu.com/live/?p=4489#comment-21661 Great post, Katherine. I think there is room for both "Product" and "Service" oriented companies since the market has demand for both. That said, I think any website developer should offer a service based approach to some degree. A company's website is quickly becoming the first go-to place for information when consumers are considering a purchase, so it would be neglectful not to take the needs of your audience into account or to create the website in a vacuum by ignoring how it fits in with the overall marketing strategy. I anticipate more website developers will (should) move towards a service based approach and the winning agencies will be those that can offer consulting in an efficient and standardized manner. Not everybody needs a website like dell.com but everybody needs to pay attention to how their website meets their audience's needs and compliments their existing marketing efforts. Great post, Katherine. I think there is room for both “Product” and “Service” oriented companies since the market has demand for both. That said, I think any website developer should offer a service based approach to some degree. A company’s website is quickly becoming the first go-to place for information when consumers are considering a purchase, so it would be neglectful not to take the needs of your audience into account or to create the website in a vacuum by ignoring how it fits in with the overall marketing strategy.

I anticipate more website developers will (should) move towards a service based approach and the winning agencies will be those that can offer consulting in an efficient and standardized manner. Not everybody needs a website like dell.com but everybody needs to pay attention to how their website meets their audience’s needs and compliments their existing marketing efforts.

]]> By: Jeff Maystruck http://www.zu.com/live/2010/02/ideas/business/selecting-a-web-agency/comment-page-1/#comment-21659 Jeff Maystruck Wed, 03 Feb 2010 20:25:12 +0000 http://www.zu.com/live/?p=4489#comment-21659 I like how you broke down the search into 'product company and service agency' that makes complete sense but with the majority of small to medium sized businesses not being able to afford the $10,000+ site would you agree that the product company category is growing? Along with the customization and ease of use in this category, does it pose a threat to the service agency companies that offer only larger, more expensive sites? I have been thinking about this topic for a while now and this post really stuck out in my mind, so kudos! I do believe that there will always be a place for high-end customized websites but for all the small businesses emerging in our economy I can't see them passing up the value of these small, versatile sites. What is your opinion on the future of website design, both categories? (I guess that's my question) I think you could write a great post on that. Keep up the great work! Jeff I like how you broke down the search into ‘product company and service agency’ that makes complete sense but with the majority of small to medium sized businesses not being able to afford the $10,000+ site would you agree that the product company category is growing? Along with the customization and ease of use in this category, does it pose a threat to the service agency companies that offer only larger, more expensive sites?
I have been thinking about this topic for a while now and this post really stuck out in my mind, so kudos! I do believe that there will always be a place for high-end customized websites but for all the small businesses emerging in our economy I can’t see them passing up the value of these small, versatile sites.
What is your opinion on the future of website design, both categories? (I guess that’s my question) I think you could write a great post on that.
Keep up the great work!

Jeff

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