Big hit for the Grey Cup Festival

Time flies. It’s seems like yesterday that the CFL regular season kicked off, but now we’re already into playoffs. Good thing, because we recently launched the Grey Cup Festival Connect website to help engage fans building up to the big showdown in Calgary, November 26-29th.

Similar to the StampsConnect platform, fans can access Grey Cup and Festival content uploaded to YouTube, Flickr and Twitter all in one convenient site. It also pulls in Grey Cup and Festival news from the main website, and allows users to log in via Facebook Connect.

This has become an unofficial CFL social media hub as it currently pulls in content tagged under all CFL team names. Which is great if you just can’t get enough CFL content from your traditional sources. Overall, the festival committee was great to work with—they shared the same passion for this project as they do the game.

“To date, this site is truly the first social media aggregator dedicated to Grey Cup and Festival content we know of. The goal of the site was to have it live on to every Grey Cup Festival host city in future years, and we believe we succeeded in that with the 2010 Edmonton Festival taking on the Connect site next year. Reaching out to the fan base is important because you get so many people returning every year to the Grey Cup; and if we can provide them with a portal to interact with each other and the Festival events that are planned every year, this can only grow our great game of ours for future Grey Cups,” said Sheldon Lachambre, Director of Marketing and Media.

With the Grey Cup and Festival only a few weeks away, action on the site should heat up as we draw closer to the big game. So make sure to tag your Flickr photos and YouTube videos with GreyCup2009 and include #greycup2009 in your tweets to be a part of the fun.

twitpitch: Join the #greycup2009 party and share your videos, photos and tweets at Grey Cup Festival Connect http://bit.ly/2MjGPB