Yah, as you say, a lot of online IR seems to be bare minimum, with everyone nervous about the “risk” of putting up a speech transcript, or what have you. It’s almost like IR is saying to legal “can you say it’s too risky for me to do my job so I can leave early?”, but I may be overly cynical!

As far as good online annual reports, I see their main strengths as being providing material for the more naive investors who are coming up-to-speed with the overall company story; I see them as good resources throughout the year, as they are more convenient to navigate then downloading a PDF; they also are a good way to leverage the effort put into bringing the original report together, (as well as the writing, photography and design).

At the very least, use the thing for “parts” to bring a lot of other site areas up to date.

Thanks for feedback, Parker!

But as you mention, it has to start with the idea that it is worth making an effort, and if IROs can’t convince exec that the owners deserve best efforts from their company in keeping them informed, then they may accept the idea that a fully valued share value (presuming a fully understood company) may also be the value of better online IR.

I agree with some of what you’re saying, but I also think that in the field of IR most people are only doing the bare minimum to meet reg. filing rules because that’s all they can afford and no one has given them a reason to care about more. A fancy, online annual report is good in theory. But how many people have the resources to produce one and the audience to make one necessary?

Also – what’s the deal with the twitpitch at the end? If the idea is for someone to share the article, why not also provide them with the link to do so, in the twitpitch text?

It (the opportunity to “do” social media) strikes me as often being a distraction from the normal hard work of communicating, for many folks.

I agree that it has not killed other forms of communication, and does not pretend to; I may have been a bit grouchy that day, as it seems a bit too distracting in my own workplace some days. Thanks for the response.

Social media haven’t killed anything. They are a useful bunch of tools that, when used right, can complement other things in your toolkit – including a solid web 1.0 presence – but only if you have the culture to support them.