Blue Cross your heart

I want to send out a quick congrats and update about the recent launch of the Saskatchewan Blue Cross website.

The last time this site was updated, Bill Clinton was still in office. This was an interesting project to be a part of because our recommendations regarding usability triggered new questions about their current offline services to clients.

In the end, the new site received a complete makeover which enabled Blue Cross to shift their focus to health rather than insurance. One section that demonstrates this is the Push2Play section, a new initiative aimed at getting families to spend an hour a day doing a physical activity. It’s a nice little campaign which we had to integrate into the website, put together by the fine crew at the Marketing Den.

So if you plan on getting hurt, or just want to know more about insurance, make sure to check out the new site.

twitpitch: Saskatchewan Blue Cross gets physical with new Push2Play campaign. @zutweets shares props with The Marketing Den