Comments on: Social Media Press Releases – tool or trend? http://www.zu.com/live/2009/07/ideas/business/social-media-press-releases-tool-or-trend/ blog, ideas, interactive, life Sat, 22 Jan 2011 00:50:42 +0000 hourly 1 By: Jay Cloutier http://www.zu.com/live/2009/07/ideas/business/social-media-press-releases-tool-or-trend/comment-page-1/#comment-16510 Jay Cloutier Thu, 09 Jul 2009 17:44:46 +0000 http://www.zu.com/live/?p=1684#comment-16510 Thanks for the post Michelle, and the kudos. Good to hear zu’s experience with our social media release was simple, smooth and above all else, successful. Your stats speak for themselves, and it’s encouraging to read that you grabbed the attention of BOTH traditional and social media audiences with this release -- a marketer’s dream come true. There are several points in your post that I’d like to reiterate, because they are key to understanding a) what an SMPR does, and b) why SMPRs need to be thought about differently than more traditional releases in the eyes of PR and marketing folks: 1. SMPRs are multimedia press releases that function more like a webpage than a static text document. Because they are *distributed* differently than traditional releases, they live and breathe online, taking on a life of their own. You can point back and reference the SMPR via other elements of a PR or marketing campaign, and drive traffic to the release to let media and consumers take and share your content with others. 2. Client involvement in preparing and distributing SMPRs is simple. Text and digital assets like photos or video clips are sent to our Editorial team and they do the work formatting the elements into the SMPR template. Easy-peasy, as they say. 3. “The SMPR is a tool, not a trend. And it simply improves upon the traditional press release layout, evolving and adapting to the 2.0 revolution. More people are accessing their news and information through web channels, so it only makes sense to meet them there.” Michelle, no need to comment further – you’ve said it perfectly here. Looking forward to your continued success – onward and upward. Jay. Thanks for the post Michelle, and the kudos. Good to hear zu’s experience with our social media release was simple, smooth and above all else, successful. Your stats speak for themselves, and it’s encouraging to read that you grabbed the attention of BOTH traditional and social media audiences with this release — a marketer’s dream come true.

There are several points in your post that I’d like to reiterate, because they are key to understanding a) what an SMPR does, and b) why SMPRs need to be thought about differently than more traditional releases in the eyes of PR and marketing folks:

1. SMPRs are multimedia press releases that function more like a webpage than a static text document. Because they are *distributed* differently than traditional releases, they live and breathe online, taking on a life of their own. You can point back and reference the SMPR via other elements of a PR or marketing campaign, and drive traffic to the release to let media and consumers take and share your content with others.

2. Client involvement in preparing and distributing SMPRs is simple. Text and digital assets like photos or video clips are sent to our Editorial team and they do the work formatting the elements into the SMPR template. Easy-peasy, as they say.

3. “The SMPR is a tool, not a trend. And it simply improves upon the traditional press release layout, evolving and adapting to the 2.0 revolution. More people are accessing their news and information through web channels, so it only makes sense to meet them there.” Michelle, no need to comment further – you’ve said it perfectly here.

Looking forward to your continued success – onward and upward.

Jay.

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