Sustainability reports should save trees

By putting important documents on their website, rather than in envelopes, PotashCorp continues to set the standard for communications best practices.

Over the past few years, we have watched (and assisted) PotashCorp switch from a “Print First” to “Web First” strategy for their often award-winning materials. And the 2008 report titled, “More per acre… the sustainable solution“, was conceived and designed first as an online document. A PDF summary is also offered for those with money to burn on inkjet cartridges, or Kindles.

The sustainability report, including historical data was built around Global Reporting Initiative recommendations. It uses the same programming standards found in their online annual report and so opens in its own microsite—just how website users like it and how this premium web content oughta be.

Of course, not many companies tell the company story, or describe their plans for the future, or describe their sustainability efforts, better. And that makes the web presentation so much stronger.

Congrats to all involved on this one!