Webcast insights: Design for the Bottom Line

Well, we had a successful webcast last week with some 75 participants. Pulling the content together was largely my role as I’ve been dubbed the resident expert on online Investor Relations (though I feel uncomfortable being called “the expert” on anything). I consider myself to be more of an expert observer and expert of generating solutions to challenging experiences, I suppose. I will admit I’m very interested in this topic of marrying excellence in disclosure with excellence in Internet technology.

But on the writing of our webcast presentation: “Design for the Bottom Line: 5 Ways to Reuse Existing Materials for your IR Website”, I experienced that worthwhile feeling of having great clarity of thought after being compelled to make a clear case for the suggestions we supplied. When completing a formal audit of a client site we compare their website to their other IR materials, I also come to these a-ha moments where good ideas seem so clear. I guess that’s why folks like to blog, to fully understand their own thoughts and experiences.