zu hosts Don’t Think In Ink: Online Annual Report Best Practices webinar

zu hosted a webinar on November 4th and enjoyed a fantastic turn out of attendees from across North America. Ryan and I would like to thank everyone who attended. We shared insight into how to make online annual reports investor friendly. We looked at examples from Intel, Bayer and PotashCorp among others.

Here’s a brief overview of the key points discussed:

• HTML online annual reports are the best approach as they take full advantage of the power of the Internet.

• The goals of best practices are to be investor friendly, meet the needs of investors, enhance communication, promote comprehension and transparency and make key areas prominent, understandable and pleasant for the stakeholder.

According to IR Web Report, these are the bare minimum standards of online annual reports:

· The entire report, including all pages, reports and data tables must be in HTML — not images — for rapid viewing and reference;
· A detailed, clearly labeled navigation menu;
· All HTML pages in printer-friendly versions;
· An easy to use downloads area;
· A link to an order form for the print version;
· Full and segmented PDF files for printing and offline use.

We may hold a webinar every quarterly with more examples and a panel of experts. We also promise to talk slower next time!

Contact us if you missed the webinar and are interested in learning more about online annual report best practices.

Thanks again to everyone in attendance!