Drive people to your online annual report

A brief list of reasons why doing a good job of the OAR (Online Annual Report) makes sense:

• Decreases printing costs
• Trains shareholders on the value of the website as a source of information
• Green (environmentally much friendlier than a print version)
• Respects Internet users
• Shows strong desire to serve the investor
• Communicates better (if embracing the best usability practices)
• Can make use of rich media (animation, interactivity, etc.) to demonstrate or explain complex information
• Can leverage the leadership power of a key executive
• Offers the potential for emotional impact via rich media
• Recognizes that the Annual Report is a reference material not just a required filing
• Provides printable options, such as PDF
• Provides analytic aids like interactive graphing of financial information, downloading of EXL files
• Decreases mailing costs (financially friendly)
• Goes beyond the 10-K with attractive presentation, summaries, emphasis on management’s key points
• Investor Friendly
• Provides another reason to come to the site for voting
• Can use decreased print budget as source of funds
• The generation with non-grey hair expects it (their hair will soon be grey too)
• May be the best part of your IR website
• May be the only part of your IR website that pulls together all of your goals and messages, so it should not be locked in a non-Internet format.

Others? Please suggest if you have any!