Reaching Your Target Audience

I spent most of the past six weeks traveling around Canada and the US talking about how Web 2.0 and Social Networks can be used to help businesses improve their internal and external communications. When I got back, I found a video that I wish I had discovered before I left. I would have used it to begin each session.

Although this video focuses on college students and how they are using the Internet, it still demonstrates that communications are no longer going through an evolution. They are going through a revolution. If you think you know how to reach your target audience now, do you know how you will do it in a few years? The video is thought provoking; I would appreciate your comments.